Does search engine optimization really help the oil and gas industry find clients?

Developing SaaS projects for oil and gas companies worldwide

Can the oil and gas industry really use SEO?

This is a question we get a lot here at Sneaker. We’ve listed out the top objections we get about search engine optimization (SEO) in the oil and gas industry. So far everything we hear boils down to some version of what is below.

  1. Clients don’t use Google to find us, this industry is all about relationships.
  2. SEO is really about business to consumer models and not business to business.
  3. Oil and gas companies are spending too much money to base decisions on a company that paid to get their name at the top of Google.

We can’t lie, there is some truth to all those statements. Last time one of the major executives at Chevron wanted to do a major deal he probably didn’t just search for something like, “how to make money in the oil and gas industry near me.”

I’d like to take a few paragraphs and address each of the objections above. My goal is to make you think about things maybe you never considered.

Objection 1:

Clients don’t use Google to find us, this industry is all about relationships.

Relationships are key and that goes for all areas of life. Let’s say that the head of your organization is a super charismatic person with contacts in every city and in every country. This guy can work a room like a Kennedy but what happens when that guy retires? What if all this time people were hiring him as opposed to hiring the company he worked for. When he was offered a better position somewhere else, the present company realized that he was the money maker.

Objection 2:

SEO is really about business to consumer models and not business to business.

I work for a company and I’ve owned a company. I’ve hired companies and I’ve fired them. At the start of the day I am always looking to see if the company I am interested in working with can do what I need. I often do searches like, “the truth about company X” and see what comes up. Once when I did that I saw the CEO of said company was being indicted for fraud. However I’ve done that and seen so many positive things said about a company that I had to call someone there and hire them. I a consumer, though cleverly disguised as a business, called a business and spoke to a consumer. B2B really does have a level of B2C attached to it.

Objection 3:

Oil and gas companies are spending too much money to base decisions on a company that paid to get their name at the top of Google.

I must admit, I am a millennial. The younger group in the workforce right now are the millennials. Millennials don’t value relationships as much as non-millennials. They have an expectation that they can search for just about whatever they want and find an answer in seconds. They are also known as the Google generation since they aren’t always interested in putting in the work to build long lasting relationships when it comes to business. Not that they are lazy but because they are incredibly pragmatic. The millennials aren’t at the top positions in most companies but they will be someday.

The cheese got moved, and no doubt it will move again. Trend-watching is an important thing to do no matter what industry you serve. If you would like to have an SEO strategy mapped out for how to attain new business or attract new talent, give us a call and let’s see if there is something we can help you with.

Eric Wargo
Eric Wargo
Eric writes for Sneaker based on his observations and also what he has learned through his experiences and also the current projects he is working on.

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