WEB DEVELOPMENT Defined: The process of organizing, designs, and deployment of content online in a manner that is visually appealing and intuitive to the user in order to find what they are looking for.
The World Wide Web is truly our bread and butter. We live it, sleep it, and breathe it. Our aim is to thrive in this space. The web is always changing which is really why we all love it, but and it takes intentional effort to stay on top of current trends, and also not to move so fast that we move faster than people are comfortable with. It’s a fine line, but after 15+ years, we’ve learned the balance.
Remember the days of sparkling websites with cat pictures everywhere? Yeah, we’re glad those days are gone as well. Design takes thought. We all used to make designs because we thought something looked cool but over time we have all realized that web design is much better when it takes the user experience (aka UX) into account.
Don’t Make Me Think by Steve Krug was an incredible push into the area of UX. This has become the bible for understanding how users want and expect things to look. Trends change over time but expectations remain fairly the same.
Web Design is Phase 2 from our 3-Step Process.
Web Development: Deep at heart we are a bunch of nerds. We might not look the part but we are. We’ve all read books on code and enjoyed them.
Responsive and Adaptive: If you want a site to be device friendly, meaning your site looks good on phones, tablets, desktops, and jumbotrons then you need to make sure your site is built in a method called Responsive Web Design (RWD) or Adaptive Design. The basic gist of this is that your site changes its size in order to prevent horizontal scrolling on the device that is being used.
We are experienced in numerous coding languages along with databases, so here are some of the ones we have used:
WordPress was born and raised here in Houston and is now the most used Content Management System (CMS) in the world. Due to its longevity and incredibly high user base, this has become our CMS of choice. It gets a lot of flak because people say it’s easy to hack into, but we always take the extra security measures to make sure it’s secure.
Are you interested in learning WordPress then check out our In-Person WordPress Training course taught by members of our team.
We write articles all the time about WordPress and here are a few of them:
- Stop the spam comments before you go CRAZY
- Help, my site got hacked and now people are dying everywhere!
- Who needs a WordPress Training Course?
We have also used other CMSs such as MODX (Evolution and Revolution), Joomla, Drupal, DotNetNuke plus a host of smaller, lesser-known systems.
Ecommerce really does take a lot more thought to bring to fruition including merchant accounts, shipping, inventories, but we have done it multiple times. But even before all that starts, strategy is key to pulling off ecommerce successfully. What is the entire process a user will go through from when they first visit your site to when they have your product/service? We set up automated ecommerce on our own hosting website at Sneaker Hosting.
Magento is the behemoth of ecommerce and we use it all the time. We manage numerous sites that use Magento including Sweets and Treats plus TireSquire. Magento is incredibly extensible and we have created customizations to it that have really enhanced its use for our clients. However, just setting this thing up can be a beast! If you’ve looked at any of this, it will make your head hurt. We can ease the pain. We have over 7 years of experience with Magento, having studied every nuance of Magento 1, constantly managing Magento environments, and basically manhandling the framework for clients.
Software as a Service (SaaS)
This is the latest and greatest ‘tech term’ in the web world, but actually SaaS has been around forever in the form of web apps. And as early as 1995, ColdFusion pioneered the landscape with a coding language that allowed websites to connect to databases and display the contents of the database in HTML. Some popular SaaS examples are QuickBooks, a company that recently went to an online platform instead of the traditional desktop software approach. So did most email systems (Microsoft Office is a great example). And now communication is carried out online with SaaS. Examples are Skype, Whatsapp and Viber.
Just about everything we used to install on our computers has gone towards some version of SaaS. This is due to the ambitions of companies like Apple and Microsoft to offer computing on smaller devices that don’t have enough storage capacity to contain your software, which is one of the main advantages of cloud based systems. Companies that create SaaS sites can now roll out new versions of their software and make bug fixes without having to send executables to their clients in hopes that they get installed correctly. Whether we agree with the new way of doing things or not, it has arrived and you can take advantage of it. Take your refined idea for a SaaS app and make it a reality through our web development services.
We’ve been developing SaaS since 2003 for clients, and implemented successful B2B and B2C SaaS apps for national and international use, with tens of thousands of users. Some of the SaaS projects we have done include Member Auto Center, TekMatch, and Global Resume.
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